Vital Shift is a fictional convention for mad-scientist archetypes to share the latest and greatest in semi-ethical bio-engineering, human modification, and more. This promotional video references cellular mitosis, using Processing to create letters that rapidly and unstably multiply, viewed as though under a microscope.

Other motions are fast and aggressive, speaking to the illicit, competitive, and underground arenas that these fictitious narratives often are set in. Additionally, scenes from timeless body horror movies can be seen flashing in-between titles, enhancing the ominous tone.